Challenge

Low email engagement and minimal revenue attribution from Klaviyo despite a large subscriber list.

Solution

Rebuilt their entire Klaviyo strategy including segmentation, flow architecture and campaign cadence.

Challenge

Cart abandonment rates above 75% with no automated recovery flows in place.

Solution

Implemented a multi-touch cart abandonment series and browse abandonment flow with personalised product recommendations.

Challenge

Seasonal business with inconsistent email revenue and no retention strategy.

Solution

Created a year-round campaign calendar with seasonal flows, VIP programme and winback sequences.